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Marketing Operations Management - Marketing Operations Management (MOM) is a vision of end to end marketing optimization, from planning and budgeting, through marketing content management, to global marketing execution and analysis.

Association of International Product Marketing & Management - The Association of International Product Marketing & Management (AIPMM) is a professional association for product managers. It has approximately 8,000 members worldwide.

Enterprise Marketing Management - Enterprise Marketing Management (EMM) is a term claimed to be keyed by Unica Corp. EMM is a term pertaining to a application or suite of applications that attempt to address all of the needs of marketers within a large company.

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Suggested Web Sites

MSc in Management Science and Market Analysis - 1-year full-time UK-based Masters programme for numerate graduates interested in marketing analysis, marketing research, customer relationship management and credit analysis.

Daniel Shefer's Software Product Management and Product Marketing Articles and Resources Website. - This site is a repository for my articles and as a resource for anyone who is interested in Product Management and Product Marketing. This site includes a collection of all my articles on Software Product Management and Product Marketing.

Hard Management - A marketing-oriented approach to training managers in the application of value management. Marketing understanding is essential if managers are to understand the key revenue drivers - brand, and customer relationships.

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Web Links

International Marketing Manager - International Marketing Manager The Mirage of Global Markets: Why Companies Can't Succeed at Globalizing If They ...

Marketing Management -   Marketing Management Quantitative Analysis in Marketing Management Quantitative marketing is not an easy subject to grasp. ...

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Curriculum Manager Marketing Uk Vitae - Curriculum Manager Marketing Uk Vitae The Art of Risk Management: Alternative Risk Transfer, Capital Structure, and the Convergence of ...

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Communication Management Marketing -   Communication Management Marketing Enterprise Marketing Management: The New Science of Marketing by Dave Sutton, " ...

Strategic Marketing Management -   Strategic Marketing Management Strategic Marketing Management by Mark E. Parry, A One-Volume, MBA- ...

Services Marketing Operation Management and Strategy -   Services Marketing Operation Management and Strategy Service Management and Operations by Cengiz Haksever, This book approaches service ...

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